Mailing is and remains a useful tool to maintain your communication with the customer.

It enables you to collect data in an intelligent way that can significantly improve results about the target groups you want to approach.

By giving your mailing communication a personal touch, you touch the customer and the involvement with your brand or service. Depending on the target group, they will be more susceptible to a physical or digital mailing, every customer is different and deserves a personal approach.

Digital mailings can be tracked and analyzed. This means you can measure how many people opened your email, clicked on links, and what action they took after receiving the email.

Physical mailings, such as direct mail or printed newsletters, can be tangible and linger longer than an email that is quickly deleted.

To increase the chances of success, it is best to segment your customer portfolio based on objective and relevant criteria such as demographics, buying behavior or others.

Mailings can be used creatively as part of a broader marketing strategy, prompting the customer to take action. Rapid follow-up is very important and already has a big impact on the chances of success. The customer always wants to receive a quick and qualitative answer.

Physical mailings can also be combined with online marketing efforts, creating an integrated and comprehensive marketing strategy and collecting information in a structured way.

The effectiveness of a mailing depends on several factors, including the relevance of the message, the quality of the mailing list, and the proper follow-up of recipients' actions. A well-thought-out and well-executed mailing campaign can bring significant benefits to marketing and communication goals.

You can opt for:

Promotional mailings to promote products, services, or offers such as coupons, special offers, new product announcements, or seasonal promotions.

Newsletters that contain relevant information, updates, news and tips. They are often used to keep customers informed of developments within an organization or to share valuable content.

Welcome mailing when a new customer or subscriber signs up for a service.

Feedback requests to collect customer feedback and gauge opinions on products, services, or experiences.

Info mailings to provide specific information, such as educational materials, reports, manuals, or guides. Often used to inform customers about complex topics.

Birthday and anniversary mailings to appreciate customers and celebrate their involvement. Sending mailings on their birthday or anniversary with special offers or discounts is always nice.

Subscription and membership mailings to keep customers informed about renewals, benefits, and exclusive offers.

Reactivation mailings to win back inactive customers by enticing them with special offers, reminders, or other incentives.

Invitation mailings to an event, webinar, or meeting to invite people and provide them with all the necessary information.

The follow-up or call-to-action can be followed up digitally.

Our references for Mailings