SEO - Search Engine Optimization

The ranking within the search engines

Already when designing the digital sketch, the search terms you want to support must be taken into account. To achieve online success, there are about 250 guidelines that Google indicates on how best to develop your website. These can be divided into 3 categories:

  1. Technical
  2. Content
  3. Authority

Technical SEO is a job for the programmer

Some of the guidelines are technical in nature. and are a crucial aspect of the SEO strategy. Our programmers will therefore take this into account as much as possible within the lines of the project. We're talking about loading speed, clear and logical hierarchy for your website, mobile-first design, HTTPS security, fast hosting, etc.

Technical SEO starts from the design phase. The design team creates a custom template in line with your expectations, but always tries to reconcile it with a good technical SEO.

  • Use relevant keywords in the titles, subheadings, meta descriptions, and body of your pages.
  • Names and alt text of images
  • Structure of URL
  • Loading speed
  • Structured data
  • Sitemap
  • Mobile Accessibility
  • etc.

Content is key


Content SEO mainly refers to optimizing the content of your web page. This actually starts with a keyword analysis. You will find out which relevant keywords you want to rank for, what your target audience is and how you want to reach them. This will form the basis for your content and the structure of your pages. Because it is not only important which keywords you use in a text, but also where and how many times. A pitfall that you should definitely be careful of here is that you are not going to show duplicate content.

Structure of website

It is also important that your texts and your website are well structured, so that both the visitor and the search engines can understand and interpret your website properly. For the visitor, this will ensure that your pages give them a more pleasant reading experience and they will therefore stay on your pages longer. For the search engines, this ensures that your pages are easier to read and index. A good way to make it easy for visitors and search engines to navigate through your website is to use internal links.

Authority in your field

Authority is the most difficult aspect of SEO and you actually have less control over it. This mainly refers to the number of incoming and outgoing links and the quality of those links. But your social media presence also plays a role in this.

  • Work on building quality inbound links to your website.
  • Provide content promotion through social media, email marketing, and other online channels to drive more traffic to your website and increase your visibility.
  • Collect customer reviews.
  • Activate "Google My Business" with reference to your website.

SEO result

It's important to understand that SEO is a long-term effort and that it will take time for you to see the results. It may take some time for your website to rank higher on search engines, so be patient and keep working consistently to improve your website and content.

If you want faster results, extra support via SEA with Google Adwords and Social Media advertising can give you a boost.

Our references for SEO