Merchandising
Merchandising is sometimes mistaken for just the precursor to remarketing, but it's more than that. Keeping your brand visible and linking it to exceptional experience offers several benefits that result in:
- a higher sales figure because it becomes attractive in the eyes of the customer.
- Encouraging impulse buying.
- Improving the consumer experience in-store or digitally.
- Increased recognizability of the visual messages and presentations.
Merchandising doesn't always have to go hand in hand with mega-budgets as they are common in the sports world. The aim is to stay top-of-mind and that can also be done by developing promotional activities to present your products in a striking way (displays) and using promotional materials effectively or possibly by realizing co-branding or goodie bags promotions.
Our references for Merchandising
