Case Study: Nieuwinckel - A Digital Makeover for Interior Decoration


  1. Enhance Digital Presence: Nieuwinckel wanted to enhance their digital presence and create an attractive online storefront to showcase their interior decorating products and services.
  2. Present Product Diversity: Nieuwinckel's assortment included a wide range of products, including curtains, flooring and furniture. The challenge was to present this diversity in an organized and attractive way.
  3. User-friendly Navigation: Given the importance of visual appeal in the interior decorating industry, it was essential to create a website with user-friendly navigation and rich visual elements.

Our Approach.

  1. Strategic Design: We designed a website that was aesthetically pleasing while highlighting Nieuwinckel's variety of products and services. The use of high-quality graphics and a thoughtful layout created a visually appealing presentation.
  2. Clear Product Categories: By categorizing products into clear sections, such as curtains, flooring and furniture, we made it easy for visitors to quickly navigate and find the information they needed.
  3. User-Friendly Interface: An intuitive interface was implemented to enhance the user experience. This included easy-to-understand menus and clear call-to-action buttons.
  4. Inspiring Photo Galleries: Photo galleries featuring inspiring interior designs and realizations were added to give potential clients a tangible idea of Nieuwinckel's capabilities and craftsmanship.
  5. Responsive Design: A responsive design ensured that the website displayed optimally on a variety of devices, including desktops, tablets and smartphones.


Working with Nieuwinckel resulted not only in a modern and user-friendly website, but also in improved online positioning within the interior decorating industry. With a digital makeover, Nieuwinckel now has a powerful online platform that highlights the diversity of their assortment and inspires customers to realize their interior design desires.



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